Cathy-MPA
New Brunswick Rocks campaign designed by Mary Pomerantz Advertising wins prestigious 2011 Diamond Award
Highland Park, NJ — MARY POMERANTZ ADVERTISING’S New Brunswick Rocks campaign recently won a 2011 Diamond Award at the 2011 Governor’s Conference on Tourism for its role in promoting the food, beverage, entertainment, and lodging establishments of New Brunswick, New Jersey. This campaign featured a wide variety of advertising – including newspapers, billboards, bus advertising, radio spots, posters, email marketing, social media, websites, and event planning – designed to build the brand of this collection of forward-thinking New Brunswick, New Jersey businesses.
What made the New Brunswick Rocks concept truly unique was that it brought businesses that were otherwise competitors together for a common goal. Vinnie Brand, owner of the Stress Factory comedy club, stated that “the New Brunswick Rocks campaign helped us to increase our sales during a very difficult economic period, and it couldn’t have happened without everyone working together. It’s really an amazing story.”
Mary Pomerantz , the president of campaign designer Mary Pomerantz Advertising, also commented on this theme of teamwork and collaboration when she stated that “A spirit of camaraderie infused this project from the start and made it a very rewarding campaign to work on for my entire team.”
ABOUT THE DIAMOND AWARD
Sponsored by the New Jersey Travel Industry Association and the New Jersey Restaurant Association, the Diamond Award honors New Jersey restaurants and associations that help promote the exciting variety of restaurants that New Jersey has to offer. This year’s recipients included only one other association in addition to New Brunswick Rocks – Destination Trenton, the Trenton Downtown Association’s marketing campaign. Visit www.njtia.org for more information.
ABOUT NEW BRUNSWICK ROCKS
New Brunswick Rocks was formed to spread the word about the fun and excitement that can be found in Central Jersey’s hottest dining and entertainment destination: New Brunswick, New Jersey. Member establishments hold special events and sponsor promotions such as Friday Night Date Night specials and V.I.P. Card specials. The MPA-designed New Brunswick Rocks website is located at: www.newbrunswickrocks.com.
ABOUT MARY POMERANTZ ADVERTISING
Mary Pomerantz Advertising is a New Jersey and WBENC certified woman-owned business, headquartered in Highland Park, New Jersey. Founded by Mary Pomerantz in 1993, Mary Pomerantz Advertising assists clients in a wide range of areas, such as: media research, planning, and budgeting; logo design and tagline and campaign development (including branding guidelines); website design, virtual tours, Internet job posting templates, AdWords campaigns, and Search Engine Optimization; newspaper, magazine and trade journal advertising; collateral materials such as stationery, brochures, postcards, newsletters, or annual reports; and outdoor advertising from billboards to bus wraps, train station posters, and street banners.
CONTACTS
Mary Pomerantz Advertising can be reached by telephone at (732) 214-9600, by fax at (732) 246-7405, or by email at info@mpaads.com. They are located at 300 Route 27, Highland Park, New Jersey 08904. Their website can be found at at: www.marypomerantzadvertising.com
